How Can You Use Trackbacks and Pingbacks to Your Advantage?

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If you’re using a blogging site, you may have heard a little about pingbacks and trackbacks. Many bloggers make use of these tools; others see them as nuisances. The following information will enable you to decide if pingbacks and trackbacks sound like tools you would find useful. 

Pingbacks and trackbacks are simple blogging tools. Both trackbacks and pingbacks are ways for bloggers to communicate with one another, but they can get a little tricky. A trackback is a linked comment that is placed both on your blog and on another blog; the comment is seeded with the link to another blog. Pingbacks are simply notifications that another blogger used something from your site or linked to your site; it simply tells you your information has been reposted or linked. Pingbacks don’t show up on your blog anywhere (for the general public to see), but trackbacks do. 

Are you interested in more information about these blogging tools?

Publish And Prosper Blogging For Your Business [PB,2006] 

How can trackbacks be used to your advantage? Trackbacks are useful for linking sites and creating a circle of reading traffic, but they are risky because so many spammers use them to post garbage on your site. Trackbacks can be risky because they may lead visitors to another site that is more competitive than your site is. You’ll need to monitor your website for trackbacks, deleting trackbacks that are unsavory or just plain useless and only responding to those that would edify your website. You can respond with trackbacks of your own in an attempt to partner with the other blog to direct traffic to and from both of your sites, which can increase traffic for both of you.

How can you utilize pingbacks to your advantage? Pingbacks, once you enable your site for them will let you know when other people post your material or link to your site. It’s a good way to find out who likes your stuff without the hassle of editing comments and protecting yourself from spam. It’s a good way to build bridges and find who is interested in your material.

Once you understand trackbacks and ping backs, you can use them to improve your blogging venture.